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Client: Gay City: Seattle’s LGBTQ Center

Project: Branding

Project Description: After 20 years, Gay City decided to undergo a significant rebranding to better reflect the programs and services they provided to the community by changing the organization’s name from Gay City Health Project to Gay City: Seattle’s LGBTQ Center. Part of this change included an updated logo.

Their main requirement for the new logo was that it be evolutionary, reflecting both the original look and feel of the logo but including the new organizational branding. For the new logo, we maintained the same oval shape, and included the bespoke logotype, but made it smaller in order to include the new branding within the logo. The new logo is still clearly identifiable as Gay City, but also clearly shows the new name and branding.