Gay City: Seattle’s LGBTQ Center formed in 1995 during the AIDS epidemic with a small group of LGBTQ advocates. Since then, the nonprofit has grown to advocate for LGBTQ health, provide free HIV/STI testing, foster the arts, facilitate youth groups within many King County schools, support the LBGTQ community, provide two online databases of resources and become home to the largest LGBTQ library in the Pacific Northwest.
20th Anniversary Branding Refresh
After 20 years, Gay City decided to undergo a significant rebranding to better reflect the programs and services they provided to the community by changing the organization’s name from Gay City Health Project to Gay City: Seattle’s LGBTQ Center. Part of this change included an updated logo.
Their main requirement for the new logo was that it be evolutionary, reflecting both the original look and feel of the logo but including the new organizational branding. For the new logo, we maintained the same oval shape, and included the bespoke logotype, but made it smaller in order to include the new branding within the logo. The new logo is still clearly identifiable as Gay City, but also shows the new name and branding.
Gay City Event Promotion
With an eye-catching image and some catchy text, a gorgeous poster, whether printed or electronic is still a great way to promote your event. And we’ve designed many gorgeous posters. Here are a few examples of the evolving design language and extensive illustration work we’ve produced for Gay City Arts and Events promotions.