Branding // Website Design
End AIDS Washington
End AIDS Washington is a collaboration of community-based organizations, government agencies and educational and research institutions working together to reduce new infections in Washington by 50% by 2020. Getting insured, getting tested, getting PrEP, and getting treatment are great ways to help stop the spread of HIV. Together, we can end the HIV/AIDS epidemic in Washington.
In partnership with Public Health – Seattle & King County and the Washington State Dept. of Health, we developed the look and language of the End AIDS Washington Campaign, including the campaign logo, brand colors, and the 4 primary campaign calls to action.
We designed the website to mirror the four primary calls to action of the EAW campaign, along with two additional calls to action, and a Spanish language translation page. The campaign site was built using a custom WordPress template so that it could easily be updated with new content as needed. Several additional site features were planned, including location-dependent information about resources, geo-filtered for the site’s visitors, that were not implemented by the client.