Branding // Website Design
Raygun Lounge is a self-proclaimed trashy chic gaming lounge and retail outlet in Seattle’s bustling Capitol Hill neighborhood that features beer and wine, a fantastic library of games for their large gaming tables, and a great collection of classic pinball machines.
Raygun Lounge reached out to Jetspace for help with refreshing their image with an update to their branding and logo. After several consultations, we presented them with an updated logo featuring a custom drawn depiction of a 1930’s Buck Rogers Ray Gun toy, along with a customized text font in a style that evokes a neon sign. The logo wordmark and logo icon also function as separate elements that can be used for both signage and merchandise.
Along with updated branding, Raygun Lounge also needed a new website. Their old website, and URL, were seriously out of date. There were accessibility issues including, most importantly, non-responsiveness based on screen size. After a lengthy consultation process and several rounds of design revisions, we assisted them in purchasing the new URL, setting up a hosting plan, and installing WordPress. Then, we created a custom WordPress template using design notes from their rebrand, and provided them with a brand new, splashy, responsive website. Finally, we included a tutorial session, helping them understand how to use and make the most of their new internet home: raygunlounge.com